Accountants for online sellers.
Shopify, marketplaces or both - we turn payout soup into clean Xero numbers, keep GST right across borders and channels, and show you the margin per SKU your dashboard can't.
Rated 4.9 from 510+ Google reviews · Chartered Accountants · Xero Platinum Partner
eCommerce accounting, done properly.
Payout reconciliation
Shopify, marketplace and payment-gateway payouts split automatically into sales, fees, refunds and GST - reconciled weekly, not reverse-engineered at BAS time.
GST across channels
Exports, marketplace-collected GST and imported stock each behave differently. Your tax codes are mapped to how you actually sell.
Inventory & true margin
Stock accounting that shows real margin per SKU and where your cash is parked - so growth doesn't quietly starve the business.
The right stack
Xero plus the connector and inventory tools that fit your volume - implemented fully, not left half-configured.
Structure & scale
From side hustle to company structure at the right moment - asset protection and tax efficiency timed to your growth.
Australia wide
Fully remote service built for founders who run their business from a laptop anyway.
Guides for your kind of business.
What your corner of the industry can claim, how GST treats your work, and the structure question answered for your situation. Pick yours:
Shopify sellers →
Claims, GST and structure for shopify sellers
Amazon sellers →
Claims, GST and structure for amazon sellers
Dropshippers →
Claims, GST and structure for dropshippers
Digital product creators →
Claims, GST and structure for digital product creators
Wholesale & DTC brands →
Claims, GST and structure for wholesale & dtc brands
Frequently asked questions.
How do you reconcile Shopify and marketplace payouts in Xero?
With connector tools and clearing accounts set up properly, so every payout splits into sales, fees, refunds and GST automatically. The days of guessing what a lump-sum deposit contained end at onboarding.
When does an online store need to register for GST?
Once your GST turnover reaches the registration threshold, like any business - but eCommerce adds wrinkles: GST-free exports, marketplace-collected GST on some sales, and imported stock. We set your registrations and tax codes to match how you actually sell.
Why doesn't my bank balance match my 'profit'?
Inventory. Cash goes into stock months before it comes back as sales, and platform fees nibble every order. Proper inventory accounting shows your true margin per SKU and stops profitable-looking stores running out of cash.
My side hustle is growing. When does the ATO consider it a business?
When it is carried on with commercial intent - regularity, scale, profit motive. Once you cross that line, income is assessable, deductions open up and structure matters. Getting ahead of it beats a data-matching letter; platforms report seller income to the ATO.
Do I need to be in Brisbane?
Not at all - eCommerce clients are the definition of Australia wide. Everything runs on Xero and video calls; visit Fortitude Valley if you're ever passing.
Know your real margins.
One free call and we'll tell you exactly what your books are hiding.
Or call 07 3899 8311.